Launching a Shopify store is exciting, but skipping over key steps can cost you traffic, sales, and credibility. Whether you’re new to eCommerce or transitioning from another platform, having a solid launch checklist is critical. Start by ensuring your branding is consistent across all pages. This includes your logo, color palette, typography, and product imagery. Next, verify your payment gateways and test the checkout process thoroughly. It should be seamless, fast, and mobile-friendly.
Don’t forget to configure your shipping settings and tax rules based on where you’re selling. These can get complicated quickly, especially with international sales, so double-check your configurations or consult with a pro. Set up legal pages like Terms of Service, Privacy Policy, and Return Policy. These aren’t just important for customer trust — they’re often required for payment processor approval.
Make sure to add essential apps, like SEO boosters, review systems, and email marketing tools, but don’t go overboard with plugins that slow down your site. Lastly, test, test, and test again. Check your store on multiple devices, run through several checkout scenarios, and ask friends or colleagues to navigate the site and offer feedback.
By following a thorough checklist, you ensure a smoother launch and set your store up for success from day one.