Shopify Design & Development for Bullet Pulley
- Bullet Pulley
- Fitness & Home Gym Equipment
- Complete Shopify Website Redesign
- bulletpulley.com
The Challenge
Bullet Pulley came to us preparing to launch a unique fitness product — a compact, portable pulley system for home gyms. Their initial store setup lacked visual impact and didn’t clearly communicate how the product worked. They needed a sleek, modern website that would not only educate visitors but also convert them into buyers with ease.
The Solution
We led a full Shopify redesign, focused on usability, brand storytelling, and product education. We built a custom homepage and product detail experience that highlights the benefits of the Bullet Pulley system while maintaining a minimal, focused aesthetic.
Key Features Delivered
- Custom homepage with scroll-based storytelling
- Embedded video demonstrations to show product use in real-world settings
- Simplified navigation and improved mobile layout
- Conversion-optimized product page with reviews, FAQs, and trust elements
- Technical cleanup and Shopify theme enhancements
Results
Since relaunching, Bullet Pulley has seen a smoother customer journey and stronger engagement, especially on mobile. The addition of video and strategic layout changes significantly boosted time on page and product understanding, leading to improved conversion rates during the launch campaign.
Ready to Build Something Great?
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